This famous name had been around since 1958 and fortunately, with a couple memories of my own - dining with friends and loved ones in this old restaurant chain and international franchise, stopping by to order a take-out, or just hanging around when life becomes boring - somehow, the company's name and logo had become familiar.
But the company has decided not really to go out of business but to change the name to attract the younger generation. (Gosh! And the point being?)
"There’s a big trend in general around having confidence in the foods that you eat. People over the age of 35, whose frequency with pizza is declining, said one of the big things that would reignite their passion with the category is to have a pizza made with multigrain crust and an all natural tomato sauce. And yes, we’re also introducing another vocabulary word with Pizza Hut, which is ‘The Hut.’ That ties in nicely with (today’s) texting generation. We wanted to make sure that Pizza Hut and ‘The Hut’ become common vernacular for our brand."By the way, the company will now go by the name of "The Hut." Doesn't sound like pizza parlor to me...
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